What Are We All About? We lead the business in ensuring that P&G brands grow in volume, share and profit. We do this by leading a multi-functional discipline to arrive at the right mix of concept, product and marketing elements, distribution and pricing. We constantly analyze the business, the consumers, the trade and competition in order to create the winning proposition in market. We are also directly in charge of developing and executing all the exciting, breakthrough and creative aspects of marketing that build the business, including advertising commercial production for TV and other media, media management, promotions, public relations, and distribution and merchandising efforts.

Where Could You Start? You will start your Marketing career as an Assistant Brand Manager, in charge of specific projects for certain brands. You will be either assigned to a specific country (as part of Market Development Organization) or to a specific business unit (as part of the Global Business Unit). Your initial focus will be on learning and assimilating the business and organization you are in. You will immediately be given ownership for brand or market projects to build your core marketing skills, e.g., consumer insight identification, direct to consumer marketing, customer marketing planning and implementation, etc. You will also concentrate on working collaboratively in a team environment and establishing yourself as a Marketing thought leader within your area of responsibility by delivering specific results. As you progress in your career, you will ideally be promoted to Brand Manager, with direct responsibility for volume, share and/or profit for your specific assignment. In this role, you will be leading multi-functional teams to ensure the overall health of the brands in your care. You will likewise be in charge of all advertising and marketing activities for your brand/s. This role can be either in Global Business Units or Market Development Organizations. For example, Global Business Units will be responsible for developing the product definition, package, equity copy, and marketing success models for a global business. Market Development Organizations will be responsible for shopper understanding, local adaptation of global models, co-marketing with customers, local copy development and media buying, and the marketing support budget.

What Could Your Career Path Look Like In The Future? The Marketing career path is very flexible, with most people having assignments in both Global Business Units and Market Development Organizations during their first few years with the Company. Some may even gain experience on our New Business Development or Customer Teams if they desire advanced skill development in those areas. As your career progresses to becoming a Brand Manager, you may work within a Market Development Organization to leverage a brand’s equity at a local level; or within a Global Business Unit to lead the development of new advertising, packaging, and success models for global brands. You could also have the option to specialize in a particular area of interest, e.g., you might specialize in concept development for new businesses by working in your Global Business Unit’s upstream group on an ongoing basis. Based on your results and leadership, you will progress to the Marketing Director or General Manager levels. In these positions, you will be in a leadership position responsible for an organization, with responsibility for volume, sales, and profit for a brand and/or category. You will be responsible for direction setting, developing long-term business goals for your unit, and designing the plan to achieve them. Your primary measure of success will be your ability to deliver your business goals via a productive and focused organization.