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Brief History of P&G in Ukraine
In 1993 P&G opened its office in Ukraine in order to cope with demands of a rapidly expanding market. Products had begun to filter into Ukraine since 1990, but in 1993 it became inevitable that the second largest country in Europe would need more than just an import business. Therefore, in 1993, the company's first office was set up in Kyiv initially employing three people and located in the building of a medical library. By 1995, P&G had grown into one of the leading fast-moving consumer goods businesses in the country.
Since the beginning of 1995, the company has invested over one hundred-and-fifty million dollars in fixed assets, current assets, distribution infrastructure and marketing support of its products in Ukraine. Today, Procter & Gamble offers to the Ukrainian market about 30 brands well-known to each Ukrainian family including Ariel, Tide and Bonux detergents; Pantene Pro-V, Head&Shoulders, Clairol Herbal Essences, Wash&Go, Shamtu shampoos; Safeguard and Camay soaps; Blend-a-Med toothpaste, Blendax toothpaste and BAM Spinbrush toothbrush; Pampers diapers; Always hygienic pads, Alldays daily pads; Tampax hygienic tampons; ACE bleach; Comet cleansing powder; Fairy dishwashing liquid; Lenor fabric softener; Mr. Proper surface cleaner; Old Spice products and others.
P&G Ukraine's manufacturing facilities are located in Boryspil, near Kyiv, where Tampax feminine hygiene products are made. The plant was purchased in 1997 in the framework of acquisition deal of Tambrands Co. by P&G. The plant was founded in 1989 and was one of the first foreign investors in the Soviet Union. Currently 85% of the plant output is exported to countries of Eastern and Western Europe, as well as Latin and North America.
Including its plant personnel, P&G today employs over four hundred men and women in Ukraine who are working hard to make sure P&G brands live up to their promise to make everyday life of Ukrainian consumers just a little bit better.
Starting from July 1st 2005 P&G’s range of brands was increased by worldwide-known trademarks Wella and Londa.
Since the very beginning of P&G's operations in Ukraine, the company has invested heavily in the development of its distribution network. The fact that P&G brands are currently available throughout the country from big store chains to the smallest open markets is in many respects due to four Ukrainian companies working as P&G distributors - Sav-Service, PG Trade, STV and Avito that together employ over 1000 Ukrainians.
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