WHO INVENTED THE BRANDS
At P&G we place huge importance on our brands. It was us who invented the concept of the brand and brand management, and this pioneering spirit continues today. Our marketers possess the hunger to find new, exciting ways to present our brands to consumers. This includes stretching the digital revolution, spreading diffusion and breakthrough one–to–one marketing.
Our central belief is that the consumer is boss. This is enshrined within our Company values and drives us to create new product and brand experiences which truly improve consumer’s lives.
Your primary function will be to grow brand equity. You are placed as temporary custodian of your brand, entrusted with developing added–value strategies and executions. Success is measured in terms of market share, consumer satisfaction and, of course, profit.
A career in marketing will expose you to many different brands and business situations. You will constantly deal with great people in other business functions. You may even have short assignments within another business area. You will also work with top external agencies. Our training is widely acknowledged as the best in the business. All of this means you will be well prepared to broaden your career into general management of either a business unit or country.
During your first few years at P&G your projects will typically involve brand strategy, advertising, PR, consumer bonding, direct marketing and project management. We welcome applications from any academic discipline. More important, to succeed, you will need strong skills in leadership, communication, creativity and analysis. The job is frequently glamourous and highly strategic: but you also need to enjoy detail and getting your hands dirty. Flexibility and a willingness to develop your career internationally are also important.
If you think this describes you, hit the web today!
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