Ali Pervez

Ali did his Honors and Masters in business administration from IBA and joined P&G's Customer Business Development department in 1998. His current assignment is Unit Manager for Karachi and Baluchistan. "There is a saying in P&G: 'There are two moments of truth for us. First is when the consumer goes to the shop and picks the product. And the second - when she uses it for the first time.' Everyone in the company is responsible for the second moment of truth. We, at CBD are responsible for the first! Working in CBD is like being at the front-line of the battle. We can make all the plans and models. However at the end of the day, someone has to actually do the job and sell the brands. And this is what we do. We gather our troops every morning. Give them the ammunition - training, offers, promotions, displays, sales-tools, and above all, our great products. And we send them to the battlefield. And then we regroup every evening and see what we have achieved, and then tomorrow is another day… the battle goes on. I have had my own share of battles in the last four years or so. During the initial training days, I was at the front-line. Going from shop to shop and selling the brands. It was tough. But it was fun. Then I was on the road. I went to the farthest corners of the country. To the towns and villages which previously were just dots on a map for me. I persuaded my business partners sitting in these towns and villages to invest in my company's products and told them how it would benefit them. They invested, and benefited, and I moved on. I came back from the front-line for a while, to be a part of making the ammunition which I was using myself previously. I worked in Customer Marketing Organization for one year. CMO is a department within CBD that is responsible for making the plans and tools for the sales force. Now I have 50 young men who go to the front-lines everyday. And I am so glad that I have seen it all…"