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Full Time

Supervisor is the entry level management position in CMK. Supervisors usually have a variety of training and coaching sessions that help their CMK skills. In this phase the Supervisor absorbs consumer, market and/or customer/shopper and business understanding and research skills. This is a phase of much learning – on the job as well as via formal courses within the company or outside seminars.

Summary of Job Responsibilities:

  • Business Contribution: Understands the business problem/opportunity, converts it into a research objective
  • Works with more senior managers and expert resources to choose the best research tools and test to address the problem/opportunity, culminating in recommending research design
  • Analyzes and interprets data in an objective, accurate and high quality manner using appropriate analysis, integration/synthesis and segmentation tools
  • Analyzes and interprets data from secondary/external sources to determine market and consumer trends
  • Ensures that business partners (Marketing, R&D, CBD, etc.) know what consumers and/or shoppers/customers are saying by proactively seeking, analyzing and sharing learning
  • Helps identify need for additional research and analysis based on the business context.


Interns

As an intern in the Consumer & Market Knowledge department you will be responsible for a current project, and be an integral part of a brand’s business team. You will assist in consumer and shopper research; analyze resulting data, market trend, trade practice, consumer and shopper behavior; dig out the true Consumer Insights, and capture business opportunities.

CMK Role: CMK works closely with other functions including Product Development Department, Marketing, Finance and Sales in P&G internally, as well as research agencies externally. Specifically, CMK works with Product Development Department to help develop best products; works with Marketing to help plan efficient marketing strategy; works with Finance to help design right pricing strategies to maximize company portfolio; and works with Sales to help drive shopper satisfaction and retailer strategies.

CMK Training: Once you enter CMK as an intern, your will be assigned some real projects and get one-on-one on-the-job training.


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